Meals in Minutes...
Building on the messaging from the launch campaign we created a series of quick, easy and affordable recipes that were real family favourites – Meals in minutes. Ye Olde Oak have been feeding families for 75 years and we used this as inspiration for creating a retro style with a modern twist. Retro textiles, props and colours were used to give it that classic look, to tie in with classic family favourites that were easy to make. Messaging was simple and straight to the point to tie in with the quick and easy theme. I was responsible for the concepts, art direction, copywriting and graphic design.
Summer Meals in Minutes...
The retro theme was also kept for these recipes. Using classic summer colours and stripes.
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