The new luncheons range was positioned as a quick, easy and affordable option. Ye Olde Oak have been feeding families for 75 years and we used this as inspiration for the retro art direction with a modern twist. Messaging was simple and straight to the point to tie in with the quick and easy theme. I was responsible for the concepts, art direction, copywriting and graphic design.
Big shout out to the photographer Ryan at grain-studio.co.uk who did a great job in realising my vision for this.
Hire me - hello@madebysimon.uk