Charity name, logo and branding for Liverpool Women's Hospital 'The Big Tiny Steps Appeal', which pledges to raise £250,000 to introduce essential family facilities to make their new Neonatal Unit a truly state of the art environment.
Initial logo designs...
The elephant and baby elephant in the negative space represent the parent and baby, with the parent elephant protecting the baby. This logo was designed in the style of many baby products, where imagery of simple, stylised animals are used.
The same concept as the elephant design, using baby products and brands as the inspiration.
Here a content baby is sleeping on the typography.
Cute bubbly lettering with the 'B' made out of a footprint to tie in with the 'tiny steps' theme.
The final chosen logo by Liverpool Women's Hospital.
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