KnifeSavers is a charity and movement that aims to educate the public on how to prevent a victim of knife crime from bleeding to death, whilst also placing specialist KnifeSaver pack across the UK. I was responsible for the visual style, the concept, the key messaging and the website design.
To maximise impact and raise awareness, key messaging was based around the fact that a knife victim can have as little as 2 minutes left to live.
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