Bradford has one of the highest mortality rates from heart disease in England, with one in five people over the age of 65 dying from coronary heart disease and one in two people will die from some form of vascular disease. The campaign needed to raise awareness of heart disease and educate people on how to lower their risk. It was also important for the campaign to appeal to people of all ages and ethnicities.
The shocking fact that heart disease is Bradford’s biggest killer led to a “Hitchcock – Who done it?” / Saul Bass inspired design, depicting a crime scene with evidence pointing to the main factors of heart disease and strokes.
The shocking fact that heart disease is Bradford’s biggest killer led to a “Hitchcock – Who done it?” / Saul Bass inspired design, depicting a crime scene with evidence pointing to the main factors of heart disease and strokes.
Along with billboards and an award-winning website, guerrilla marketing was used across the city with crime scene floor vinyl stickers and evidence markers, highlighting the main causes of heart disease.
This campaign was hugely successful and was taken up by a further 22 Clinical Commissioning Groups around the country.
The website has now changed to www.bradfordshealthyhearts.co.uk